I’m a co-creator and the Head of Creative on For Kinder Times, a media brand collaborating with children’s entertainment legends Raffi and Laurie Berkner.

The project was created by Pam Gittleman to revitalize old and outdated nursery rhymes, promoting values like sharing and friendship, as opposed to values like cutting off the tail of a blind mouse or failing to put a broken egg back together again. One of my first tasks was to design an art style for the brand: I worked with illustrators to design concept art and style guides, and created a colorful but gentle look for the show that would make it appealing to preschoolers and parents, without being as loudly obnoxious as many other in-your-face modern children’s brands.